Now that you understand what a squeeze page is for and how to create one, you will need to launch it and then manage it for the best overall results. You will need technology assistance to create the actual squeeze page to launch onto your site. You can either hire a professional to do it, you can do it yourself, or you can leverage a software solution to help you out.
There are several effective software solutions that you can use to set up a Squeeze page, all of which are revealed in the Write Your Own Paycheck Video courses.
These software solutions will help set up your squeeze page for you as well as manage the data collected. If you plan to market to these leads using an email autoresponder, AWeber also offers an opt-in function to add into your website to capture additional subscribers information. It is best to choose assistance when you are leveraging any new direct marketing program so that the launch goes smoothly.
The biggest challenge associated with online opt-in information is collecting it and following up with it. My establishing a relationship with any of these companies, you will be reducing your frustration and creating a replicatable system.
Once you have selected the method to add the squeeze page to your site, you need to let people know that it is there as people are not going to find it on their own. There are many marketing efforts that you can effectively use to drive traffic to your squeeze page.
Offline marketing efforts can have a web address included in the pieces or announcements that the consumer will learn to click on. One strategy is to use different URL's for different marketing campaigns as this will make it easier to track each efforts conversion rates. Online, you can use articles, blogs, forum postings, affiliate advertisings efforts, Ezines and Ebooks with links to drive readers to your squeeze page.
Each of these marketing efforts will reach different readers and when they are all used in combination, your web will be cast to a wider audience, giving you an even greater opportunity to convert the website viewers into clients or customers.
Squeeze pages will help you to reap the benefits of all of your direct marketing efforts. Be sure to include the proper URL link in any of your marketing efforts so that the traffic is directed to your specified squeeze page. The next article in this series provides information about managing the leads and data that you will collect from your squeeze page.
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